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BTL is known as below the line advertising. It is a marketing strategy where products are promoted on a more personal level than ATL advertising.

Brand Activation

Interacting with the target audience directly on-ground to create brand awareness.

Event Management

Organizing and managing events to fulfill marketing objectives.

Door to Door Selling

Reaching out to the target audience door to door for driving higher results.

BTL Activities

BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing.

BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level. It allows a direct point of contact between customers and the brand.

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